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Seeking feedback on new tool for monetizing YouTube video

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1:43 pm
February 16, 2010


darrekp4

New Member

posts 1

1

I recently ran across this forum doing research for a client and thought the members could be helpful in examining a new YouTube marketing technology.  I am attempting to validate the potential value of a new platform developed by a client, start-up Swyzzle  (http://www.swyzzle.com) for YouTube marketers.  Dubbed a Multimedia Storefront, the platform aims to help YouTube marketers more quickly and easily monetize their YouTube video.  I am helping Swyzzle to launch this offering and would be interested in hearing your thoughts.

In a nutshell, Swyzzle provides users with a “player” into which they can embed and edit multimedia — meaning video, pictures, graphics, sound, text etc. – and produce a “show”.  For monetization, Swyzzle provides online marketers with two key features.  First, Swyzzle incorporates the YouTube API into the Swyzzle player so that users can embed any YouTube video or piece of video (or multiple videos for that matter) into the Swyzzle player. 

The second feature involves product placement.  For a very simple example of this, see this brief Swyzzle show that uses YouTube video from Cooking.com featuring Chef Emeril Lagasse.  You will see the products Emeril is promoting choreographed in a carousel below the video.  Click on any product.

http://www.swyzzle.com/SWApp/?…..68a7e445c#

Swyzzle provides a Universal Ecommerce Adapter in the player that allows users to place products from ANY ecommerce system into their show, choreographed with the scenes of the show.  Each product then links directly to the storefront and shopping cart for that specific product.  Multiple products and multiple videos can be embedded into any show.  Additionally, sophisticated reporting features track viewer behavior on a second-by-second basis.  Together this system is what Swyzzle calls the “Multimedia Storefront”.

To my mind this opens up several possibilities for YouTube marketing.  First, it helps solve the challenge of how to efficiently drive viewers not just to the vendor’s website, but directly to the shopping cart for purchase.  It would seem to provide a great way for ecommerce retailers to monetize their video library by simply using the Swyzzle player as the purchasing “bridge” from their video to their ecommerce system.  Marketers could monitor YouTube viral videos and, when appropriate, hitch their wagon to those videos (or snippets of videos) that are already proven popular to market their goods.  It is worth noting that the Swyzzle player allows marketers to add all manner of messages, music, etc. to a video to provide a different context to the video than the original context.

I would be interested in hearing your thoughts on this platform and whether you think it could prove to be valuable to YouTube marketing strategies.  Thanks in advance for your time.

 

Darrek Porter

Principal, InPlay Marketing and Communications

 

 

 

10:06 pm
May 7, 2011


robinhan

Member

posts 237

2

Convert AVCHD Lite to Quicktime MOV – How to import AVCHD Lite to Quicktime MOV on Mac?

AVCHD Lite identifies a subset of AVCHD format, in which HD-recording is limited to 720p/30. Some Panasonic digital cameras such as the Lumix GF1 Micro Four Thirds, Panasonic Lumix DMC-G2, Lumix DMC-FZ35/38, Lumix DMC-TZ10/ZS7, Panasonic Lumix DMC-FX75, Panasonic LX5, LEICA D-LUX 5, LEICA V-LUX 2 etc record videos in AVCHD Lite MTS video format.

If you are one of these digital cameras user, you may caputered many videos with your camera. After recording videos, you may watch the videos with friends and familys on Quicktime on Mac. But there is a problem that how to import the AVCHD Lite videos into Quicktime for playing on Mac.

Before import the AVCHD Lite videos into Quicktime, you should convert AVCHD Lite to Quciktime supported video format like MOV etc. Mac AVCHD Lite to Quicktime MOV Converter is your best choice to convert AVCHD Lite on Mac.

With this AVCHD Lite to Quicktime MOV Converter for Mac, you can not only convert AVCHD Lite MTS to MOV, but also convert AVCHD Lite to other video format such as MP4, WMV, AVI, 3GP, FLV, etc on Mac. If you want, you can make editings to your videos like trim the video to be a certain length and crop the video to set the size of the screen as well as set the effect. And more editing functions for you.

Follow the guide, converting AVCHD Lite to Quicktime MOV on Mac is more easy.

Step 1. Free download, install and launch the Mac AVCHD Lite to Quicktime MOV Converter.

After running this Mac AVCHD Lite to Quicktime MOV Converter, then just click “Add” button to upload the AVCHD Lite videos from your Mac.

Step 2. Select QuickTime (*.mov ) as output format

Click on the drop-down list of “Format”, and follow “Common Video”> “MOV-QuickTime (*.mov)”. To keep the HD video quality, you can select “HD Video”> “H.264 HD Video (*.mp4)”. as output format for QuickTime.

Step 3. Click “Convert” button to start converting AVCHD Lite to QuickTime format.

Before you convert AVCHD Lite MTS to MOV, you can click “Settings” button to adjust video and audio parameters, after all things are ready, click “Convert” to convert AVHCD Lite to Quicktime MOV on Mac.

http://www.movie-mac.com/guide…..n-mac.html

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